Why short domains are way better than long ones?
Long story short, bigger isn’t always better. Take, for example, domain names, where less is typically more. It will be easier for you to connect with your audience if you choose a distinctive, concise, and easy-to-remember domain name.
Why would you want to go with a shorter domain name?
A shorter domain name will often help you to develop an online presence that really is distinct, memorable, and difficult to forget.
Features of short domains
Short domains are typically:
1. Easier to recall
Few people will recall http://www.llanfairpwllgwyngyllgogerychwyrndrobwyll-llantysiliogogogoch.com/, which is a genuine domain and, according to some, the longest. You don’t want your users to have trouble remembering and hence discovering you, so keep digits, hyphens, non-standard spellings, and superfluous combinations of any of these components to a minimum. Give your users no cause to stumble when putting your name into a search engine if you want them to remember you.
2. It is easier to share
Domains with shorter names are easier to understand, copy, distribute, and embed.And, given the evident importance of internet marketing, all opportunity to produce a tweet, generate a like, or facilitate a share are advantageous. When 47 percent of Americans name Facebook as their top buy influencer and more than half of all vendors say LinkedIn helped them produce a transaction, there is no doubt that you should think about tactics to improve sharing.
3. Mobile typing is easier.
According to Pew Research, approximately 60% of all Americans own a smartphone as of 2012, with 33% utilizing a mobile device as their primary mode of Internet access. And, for Millennials, mobile is already the preferred mode of communication. Given the prominence of mobile, it’s a good idea to choose a domain that’s simple to enter on a small screen while on the go. While being brief, quick, and inexpensive. While COMs may be difficult to get, you are likely to find an acceptable TLD option. There are practically hundreds to pick from these days.
Benefits of short domains
Furthermore, a shorter domain should allow you to clearly and concisely convey the following:
Your concentration. What makes you relevant to users? What kind of service, product, or solution do you provide? Why should users care about you more than the other guys?
Your idea. What causes do you support? Who is your target market?
Your essential beliefs. What distinguishes you? How will you make the lives of your users easier?
In other words, your domain name may be an effective marketing tool, drawing people’ attention to what you do and why you do it better than anybody else.
A well-chosen domain name can also help your marketing efforts in other ways:
SEO: Whether you go with a traditional.
Whether you use COM or a newer extension is irrelevant because Google makes no distinction in its SEO results. What matters most for SEO is that your domain name is descriptive and distinctive enough to entice visitors to click.
Differentiation: While some claim that an exact-match or keyword-loaded domain name is ideal, these domains risk being buried in a sea of similar sounding names. Chocolatechipcookies.com is an example of a generic domain name. A shorter, punchier domain name will most likely develop a stronger personality as well as market placement.
Brand stickiness: While online marketing is important, don’t overlook the world beyond the Internet. Offline marketing success is contingent on customers remembering not just your message but also your domain name. A short, simple domain name will almost surely enhance retention.
Wrap-up
One of the most crucial – and tough – decisions you will make is selecting a suitable domain name. However, with careful thought, you will be able to select one that is relevant, specific, and memorable enough to help you stand out from the crowd and connect with the consumers you seek.